Challenge

Ahead of summer holidays in Kuwait, Gopon aimed to become the go-to app for seasonal discounts—driving downloads and coupon purchases across travel, dining, and local entertainment. Despite significant spending on influencer marketing, results lagged (low installs, limited sales lift).

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Insight

An audit (custom influencer analytics + AI checks) revealed inflated audiences—paid/fake followers, likes, and engagement. The mix wasn’t credible or converting.

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Strategy

Shift from celebrity reach to credible, high-trust creators on Instagram/TikTok/Snapchat and Facebook:

• Prioritize real engagement over follower count (audience quality, save/share rates, and comment authenticity).

• Build a month-long, targeted campaign across lifestyle, food, and travel creators to spotlight Gopon’s summer deals.

• Pair creator content with digital billboards near partner venues and paid social (staycation/travel themes) to push installs and coupon redemptions.

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Idea and Execution

• Vetted 60+ profiles; onboarded a core set of micro/mid creators with verified engagement.

• Delivered short-form videos, stories, and carousels tied to weekly deal drops.

• Ran geo-targeted DOOH near malls, beaches, cinemas, and F&B partners.

• Always-on performance ads retargeting viewers to the app store and specific coupons.​

• Facebook Ads, Google Ads, Facebook Ads, and stories and reels on social media.

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Results

• Top-of-mind lift entering peak season; 10K+ ad impressions, higher add-to-cart rates, and a measurable increase in app downloads and coupon purchases before summer.

• Stronger creator pipeline with verified audiences for future campaigns.